TerraFoods, a premium organic foods brand based in the US, has long been associated with high-quality, sustainable food products, ranging from organic grains and pulses to eco-friendly dairy products. This case study explores TerraFoods’ struggle and strategic attempts to reposition its brand image and expand its customer base through digital marketing.

As the demand for organic food soared in the market, TerraFoods, despite its quality and environmental-friendly proposition, found itself grappling with stagnating sales and a shrinking market share. In-depth market research revealed that while TerraFoods was highly respected among its loyal, older customers, it had failed to resonate with the younger generation who perceived the brand as outdated and irrelevant to their lifestyle…