SpectraCo is a leading consumer electronics firm known worldwide for its innovative, high-quality products, ranging from smartphones and laptops to home automation devices. The crux of this case study is centered on SpectraCo’s efforts to overhaul its marketing strategy in the evolving digital landscape, particularly focusing on the effective use of social media.

In recent years, the emergence of various social media platforms had fundamentally changed the landscape of marketing and advertising. SpectraCo, despite its established reputation and customer base, found itself needing to adapt to this new marketing paradigm. The challenges of adapting to social media marketing were multifold, including engaging the younger audience, managing online reputation, and ensuring brand consistency across various platforms….