Neptune is a pioneering cryptocurrency exchange platform that operates in over 150 countries and territories around the globe. It offers a broad array of digital asset services to institutions, businesses, and individuals, including the trading of various cryptocurrencies, secure wallet storage, and blockchain-based solutions. Neptune’s recognition in the crypto world is marked by its iconic trident logo and an unwavering commitment to security and reliability. In this case study, we delve into Neptune’s endeavor to launch a new token, the Neptune Pearl (NP), and the impact of this strategic move on the company and the wider cryptocurrency industry…..