Blue Trident Seafood Corporation is a leading seafood supplier operating in over 150 countries worldwide. The company offers a wide range of seafood products and services to businesses, restaurants, and consumers, including fresh and frozen seafood, logistics and distribution services, and innovative seafood solutions. Blue Trident has earned a reputable position in the seafood industry with its iconic logo and commitment to sustainable fishing practices. In this case study, we will delve into Blue Trident’s development and launch of its premium seafood product line, Blue Trident Prime, and the impact it had on the company and the seafood industry.