The Answer is Yes, as long as you like….
In this article, we will show you what ChatGPT will generate by default and how to extend/expand your writing to be almost any length. This is a beginner article and there are other ways that we can achieve this output but that is for another article.
Start with a Prompt
When writing cases for class, focus on interesting scenarios that encourage critical thinking. If possible, use real-life examples to make the study more applicable and engaging or create a unique and challenging hypothetical scenario that does that job. In all. the authenticity of the scenario based on a real company has shown to be less impactful as an overall interesting scenario for students to engage with the Case.
So the question is, how do we do this in ChatGPT? Start with these 3 guidelines when creating a prompt for your case:
- Language: The tone and vocabulary used
- Clear prompts facilitate better understanding, helping to generate responses that closely align with what is intended.
- Structure: How the prompt is framed
- The process of refining a prompt is iterative. It involves starting with a basic version, evaluating its effectiveness, and then making changes to improve it. Testing different variations and considering the audience can also aid in crafting a more effective prompt.
- Specificity: The level of detail to guide the response
- Providing context, such as the situation or subject you’re asking about, helps the conversational agent to provide a more focused and relevant response.
Basic Version
Prompt for Basic Case Study Generation in Marketing and Entrepreneurship:
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- Case Topic: Create a basic case study on the fundamentals of marketing in entrepreneurship.
- Case Type: Opt for a Descriptive Case Study format.
- Target Audience: Aimed at beginner-level students or individuals new to marketing and entrepreneurship.
- Data Requirements: Use basic marketing statistics and simple entrepreneurial examples.
- Structure and Content: The case study should start with a basic problem in marketing, provide background on entrepreneurship, and conclude with a simple analysis. It should be concise, focusing on fundamental concepts without complex details.
- Case Length: Ensure the case study is brief and straightforward, suitable for a quick read and basic understanding.
Unsure about how to do this?
No worries! If this is a bit to complicated or seems like too much work. Use our Case Study Prompt Generator. It it takes 3 inputs from you and generates a really advanced and useful prompt that you simply copy and paste into ChatGPT. All of the hard work is done.
Prompts that actually work.
Create a basic case study that is in the category of entrepreneurship. This should be in the format of a Descriptive Case Study, specifically tailored for beginner-level students or those newly venturing into the topic: fields of marketing. The content should incorporate basic marketing statistics and straightforward entrepreneurial examples. The structure is to commence with a fundamental marketing problem, followed by background information on entrepreneurship, and culminate in a simple, easy-to-understand analysis. The focus should be on core concepts, steering clear of complex details, ensuring that the case study is concise. The final product should be brief and straightforward, crafted for a quick read to provide a basic understanding of the subject matter.
This type of prompt will generate a useful case from the start and is a good example of the detail that is needed to get something useful.
Version 1 Complete Case:
Entrepreneurial Endeavors in Marketing: A Descriptive Case Study
Introduction to the Marketing Problem
Situation: Emma’s Bakery, a small but popular bakery in a suburban town, has been operating successfully for three years. The bakery is known for its organic, homemade pastries and cakes.
Problem: Despite a steady flow of regular customers, the bakery’s growth has plateaued. Emma, the owner, wants to expand her customer base but is unsure how to effectively market her business to a wider audience.
Background Information:
Entrepreneurship involves identifying opportunities, taking calculated risks, and creating value through innovation. In Samantha’s case, she is passionate about sustainability and saw an opportunity in the growing demand for eco-friendly skincare products. However, without a solid marketing strategy, her business is at risk of remaining unnoticed in a competitive market.
Analysis:
To address the marketing problem, Samantha can start by conducting market research to understand her target audience’s preferences and buying behavior. This can be achieved through surveys, interviews, and analyzing data on consumer trends. With this information, she can tailor her marketing efforts to resonate with her potential customers, emphasizing the unique selling points of her eco-friendly skincare line.
Furthermore, Samantha should consider leveraging social media platforms and influencer partnerships to reach a broader audience. Building a strong online presence through visually appealing content and engaging storytelling can help create brand awareness and drive traffic to her website.
Additionally, offering promotions and discounts can entice first-time customers to try her products, while providing exceptional customer service can help build loyalty and drive repeat purchases.
In conclusion, for entrepreneurs like Samantha, understanding the fundamental principles of marketing and applying them creatively is essential for establishing a strong brand presence and attracting customers. By incorporating these basic marketing strategies into her entrepreneurial endeavors, Samantha can increase the visibility of her eco-friendly skincare products and achieve success in the competitive market.
Analyzing our case using the Linguistic Writing Analysis app
Detailed Summary Analysis
The submitted format/style of the text is a descriptive case study.
The main idea or thesis presented is the importance of effective marketing strategies for entrepreneurs, as demonstrated through the case study of Samantha and her eco-friendly skincare products.
The key points supporting the main idea include the challenges faced by Samantha in gaining visibility and attracting customers, the need for market research and tailored marketing efforts, the potential of social media and influencer partnerships, and the importance of promotions, discounts, and exceptional customer service.
Key terms, phrases, or specialized vocabulary used in the text include entrepreneurship, market research, target audience, consumer trends, social media, influencer partnerships, brand awareness, and customer loyalty.
The style of writing is informative and instructional, providing a detailed analysis of Samantha’s marketing problem and offering practical solutions. The tone is professional and objective, aiming to educate and guide readers through the case study.
The word frequency and reading level of the text indicate a moderate level of complexity, with a focus on business and marketing terminology. The overall theme and context of the text revolve around the challenges and opportunities faced by entrepreneurs in the field of marketing, specifically in the context of launching and promoting a new product.
Logical next steps or recommendations that can be made based on the text include:
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- Writing new content focused on marketing strategies for entrepreneurs, such as a guide or tutorial on conducting market research and leveraging social media.
- Referencing this content in business and marketing courses, workshops, or seminars as a case study example.
- Creating a presentation about the content, highlighting the key points and practical recommendations for entrepreneurs.
- Creating a summary response that captures the main ideas and key takeaways from the text, emphasizing the importance of effective marketing for entrepreneurial success.
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In summary, the text provides a comprehensive analysis of the challenges and opportunities faced by entrepreneurs in marketing, using the case study of Samantha and her eco-friendly skincare products. The information is organized in a clear and structured manner, focusing on practical solutions and recommendations for entrepreneurs in a competitive market.
How do we make this 335 word basic case longer?
You make your case longer by telling chatGPT how to do that. For context, when you have a conversation with ChatGPT, it remembers the entire conversation in the window that you have open.
That means that you can tell ChatGPT to add more details, expand a sections, make it more robust etc.
Like this.
expand this section...(copy and paste the section you want – optional) Introduction to the Marketing Problem Situation: Emma’s Bakery, a small but popular bakery in a suburban town, has been operating successfully for three years. The bakery is known for its organic, homemade pastries and cakes. Problem: Despite a steady flow of regular customers, the bakery’s growth has plateaued. Emma, the owner, wants to expand her customer base but is unsure how to effectively market her business to a wider audience.
Once you get the output you want, you simply copy and paste that new section in a word document or text editor and voila.
Below is the expanded section only, if we remember, there is a limit to the output of ChatGPT so it will not output the entire case with the new change BUT we can copy that new section and paste it into our document.
Version 2 Output ONLY (NOT THE COMPLETE CASE):
Expanded Introduction to the Marketing Problem
Situation: The Context of Emma’s Bakery
Emma’s Bakery is a small, locally owned bakery situated in the heart of a bustling suburban town. For three years, it has carved out a niche for itself, gaining a reputation for producing high-quality, organic, homemade pastries and cakes. The bakery’s ambiance, characterized by a cozy, welcoming interior, coupled with the aroma of fresh baked goods, has made it a favorite spot among local residents. Emma, the owner, is passionate about using organic and locally sourced ingredients, which has helped her establish a loyal customer base that values sustainability and quality.
The Problem: Growth Plateau in Emma’s Business
Despite its initial success and a loyal customer base, Emma’s Bakery faces a significant challenge: its growth has plateaued. After a period of steady sales and customer engagement, there has been a noticeable stagnation in both new customer footfall and revenue growth.
Key Challenges:
- Limited Reach: The bakery’s marketing efforts have been primarily word-of-mouth and minimal social media engagement, limiting its reach to a broader audience.
- Competition: There has been a recent influx of new eateries and cafes in the suburb, increasing the competition for the same local clientele.
- Changing Consumer Trends: The bakery hasn’t significantly updated its menu or marketing strategies to align with evolving consumer preferences and trends.
- Resource Constraints: Being a small business, Emma’s Bakery has limited resources in terms of staff, budget for marketing, and expertise in digital marketing strategies.
Emma’s Dilemma: Emma is aware that to sustain her business and propel it to the next level, she needs to expand her customer base. However, she is uncertain about how to effectively market her bakery to attract a wider audience without losing the essence of what makes her bakery unique. She is also mindful of her budget constraints and the need to balance tradition with innovation.
Objective: Emma’s immediate objective is to devise a marketing strategy that is both cost-effective and efficient in reaching a broader customer base. This strategy should not only attract new customers but also retain the loyalty of her existing clientele.
In summary, the primary marketing problem for Emma’s Bakery is how to break through the growth plateau by effectively expanding its customer reach and adapting to a competitive market environment, while staying true to its core values and operational capabilities. This situation presents an opportunity for Emma to explore new marketing avenues and strategies that align with her business goals and customer expectations.
Version 2 Complete Case:
Entrepreneurial Endeavors in Marketing: A Descriptive Case Study
Introduction to the Marketing Problem
Emma’s Bakery is a small, locally owned bakery situated in the heart of a bustling suburban town. For three years, it has carved out a niche for itself, gaining a reputation for producing high-quality, organic, homemade pastries and cakes. The bakery’s ambiance, characterized by a cozy, welcoming interior, coupled with the aroma of fresh baked goods, has made it a favorite spot among local residents. Emma, the owner, is passionate about using organic and locally sourced ingredients, which has helped her establish a loyal customer base that values sustainability and quality.
The Problem: Growth Plateau in Emma’s Business
Despite its initial success and a loyal customer base, Emma’s Bakery faces a significant challenge: its growth has plateaued. After a period of steady sales and customer engagement, there has been a noticeable stagnation in both new customer footfall and revenue growth.
Key Challenges:
- Limited Reach: The bakery’s marketing efforts have been primarily word-of-mouth and minimal social media engagement, limiting its reach to a broader audience.
- Competition: There has been a recent influx of new eateries and cafes in the suburb, increasing the competition for the same local clientele.
- Changing Consumer Trends: The bakery hasn’t significantly updated its menu or marketing strategies to align with evolving consumer preferences and trends.
- Resource Constraints: Being a small business, Emma’s Bakery has limited resources in terms of staff, budget for marketing, and expertise in digital marketing strategies.
Emma’s Dilemma: Emma is aware that to sustain her business and propel it to the next level, she needs to expand her customer base. However, she is uncertain about how to effectively market her bakery to attract a wider audience without losing the essence of what makes her bakery unique. She is also mindful of her budget constraints and the need to balance tradition with innovation.
Objective: Emma’s immediate objective is to devise a marketing strategy that is both cost-effective and efficient in reaching a broader customer base. This strategy should not only attract new customers but also retain the loyalty of her existing clientele.
In summary, the primary marketing problem for Emma’s Bakery is how to break through the growth plateau by effectively expanding its customer reach and adapting to a competitive market environment, while staying true to its core values and operational capabilities. This situation presents an opportunity for Emma to explore new marketing avenues and strategies that align with her business goals and customer expectations.
Background Information:
Entrepreneurship involves identifying opportunities, taking calculated risks, and creating value through innovation. In Samantha’s case, she is passionate about sustainability and saw an opportunity in the growing demand for eco-friendly skincare products. However, without a solid marketing strategy, her business is at risk of remaining unnoticed in a competitive market.
Analysis:
To address the marketing problem, Samantha can start by conducting market research to understand her target audience’s preferences and buying behavior. This can be achieved through surveys, interviews, and analyzing data on consumer trends. With this information, she can tailor her marketing efforts to resonate with her potential customers, emphasizing the unique selling points of her eco-friendly skincare line.
Furthermore, Samantha should consider leveraging social media platforms and influencer partnerships to reach a broader audience. Building a strong online presence through visually appealing content and engaging storytelling can help create brand awareness and drive traffic to her website.
Additionally, offering promotions and discounts can entice first-time customers to try her products, while providing exceptional customer service can help build loyalty and drive repeat purchases.
In conclusion, for entrepreneurs like Samantha, understanding the fundamental principles of marketing and applying them creatively is essential for establishing a strong brand presence and attracting customers. By incorporating these basic marketing strategies into her entrepreneurial endeavors, Samantha can increase the visibility of her eco-friendly skincare products and achieve success in the competitive market.
Wrapping it all up
This is the process for developing cases that are longer than the typical 350-500 word default output from ChatGPT. (Example of a 1800 word case here) What is really important to know is that, ChatGPT remembers the conversation and that should give you some confidence in the continuity of the content that is produced. ** Always VET, and Assess what is being produced***
This process is the starting point for creating cases with ChatGPT and if done, correctly, you can create some amazing case scenarios that will help to place your students in the right mindset to brainstorm and critically think about the content they are learning in your classes.
Additional things to be aware of:
- Do you want more details in your case?
- Do you want more data and insights?
- Do you want figures and findings?
- Are their specific problems that you want incorporated?
- Are there any learning outcomes that you want included and woven in?
- Is the case robust enough to be used in your class?
- Is the case good for assessment only or in depth class discussion as well?
ChatGPT Shared Link to this work:
https://chat.openai.com/share/95b01a13-3df1-4adb-8f2f-90c1cefa2256
https://chat.openai.com/share/0bce0389-fb61-4e57-809e-7bba0709a9fe
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