Imagine stepping into the shoes of Ava, a passionate and budding entrepreneur committed to launching a start-up in the fast-paced technology industry. Ava’s passion lies not only in technology but also in environmental sustainability and social justice, making her determined to align her entrepreneurial venture with Environmental, Social, and Corporate Governance (ESG) principles. This commitment, however, comes with its unique set of challenges and problems, transforming her entrepreneurial journey into a complex navigation through the ESG terrain.